The Catalyst Feed reaches readers who are actively researching a purchase: which tracker, which shoe, which supplement is actually worth it. If that's your buyer, we'd like to talk.
Who reads us
A global, English-speaking audience of fitness-minded consumers and early adopters: runners, lifters, quantified-self types and the merely health-curious, who come to us at the bottom of the funnel, comparing options before they buy.
What we offer
- Display & native units: standard IAB placements across articles and category pages.
- Sponsored content: clearly and permanently labelled as paid, never disguised as editorial.
- Newsletter placements: a sponsor slot in The Daily Dose, our daily email.
- Featured listings & directories: a paid, clearly-labelled “Featured” spot in our Singapore buyer’s directories (gyms, studios, services). It’s labelled as paid and kept separate from our independent editorial picks: you buy visibility, not a better ranking.
The wall between ads and editorial
This is the whole point, so we'll be blunt: no amount of money buys a review, a score, or a place in an editorial ranking. Our testers don't know who's advertising, advertisers don't see editorial before it runs, and anything paid: sponsored posts and Featured directory listings alike: is always clearly labelled so you can tell paid from independent at a glance. Featured listings buy visibility, never a better verdict. The method that's insulated from all of this is on How We Test.
What we won't do
- Pay-for-a-good-review of any kind.
- Unlabelled sponsored posts or “native” that mimics editorial.
- Ads for products we consider unsafe, or claims we can't stand behind.
Get the media kit
For rates, audience numbers and specs, email media@catalystperformance.sg and we'll send the current media kit. General enquiries can go through Contact.